How We Use Facebook Ads To Put$100,000In Signed Pools On The Books In 90 Days
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Trusted By Pool Builders Across The Country
We Help Pool Builders Across the Country
Real builders. Real contracts. See what happens when a pool company stops guessing at marketing.
Finally get control over your lead flow.
Most Agencies Waste Your Money. We Do Things Differently.
Whether you have never touched ads or you have been burned before, our system is engineered from the ground up for pool builders only.
Attract Ready-to-Buy Homeowners
We use high-quality video featuring you and your finished builds to attract premium clientele, so homeowners already know, like, and trust you by the time they are in a conversation with you.
Less Wasted Time on Bad Leads
Our application screens out tire-kickers and price-shoppers before they ever reach you. You stop burning Saturdays driving out to homeowners who were never going to build.
A Pipeline That Survives Winter
Pool demand is seasonal. Your revenue does not have to be. We book off-season consultations and pre-sell spring builds so your crews start the season already full.
The System Behind Every Build We Book
Not A Campaign. A Complete Acquisition Engine.
The Aqua Acquisition System is the four-part process we run for every pool builder we take on. It handles everything from the first scroll to the signed contract, so you only ever touch the part you are good at: selling and building.
Capture
Video ads built from your own finished builds, targeted to the neighborhoods that can afford them. Homeowners meet your work before they ever meet your price.
Qualify
An application that confirms budget, timeline, and property before an appointment exists. Tire-kickers filter themselves out; you never see them.
Convert
Automated follow-up and booking that puts qualified homeowners straight onto your calendar and keeps them warm until you shake hands.
Scale
Reporting that ties every dollar to signed contracts, then reinvests into what closed. That is how builders hit $100K in 90 days instead of hoping for it.
How It Works
We Build Your Social Media Sales Funnel
- High-quality video ads on Facebook and Instagram that build your local brand and attract high-intent homeowners
- Landing pages that automatically disqualify bad leads so only serious homeowners reach you
- End-to-end lead management with automated follow-up sequences that streamline your sales process and customer experience
You Get Qualified Leads, Not Just “More Leads”
- A steady flow of pre-qualified, exclusive leads automatically booking a time to speak with you or somebody from your team
- Budget, timeline, and property confirmed before the appointment is ever set
- You or your sales team connect with the lead, build the relationship, and close the deal. You finally have control over your lead flow.
You Get the Number in Writing
- $100K in closed jobs inside 90 days, or we keep working at no cost until you hit it
- Reporting that ties spend directly to signed contracts — no impressions, no reach, no vanity metrics
- One builder per market, so we are never bidding against ourselves for the same homeowners
Results We’ve Delivered
Projects In Motion
Frequently Asked Questions
How are you different from other agencies?
Most agencies will take any client with a credit card, which is why their ads bring pool builders homeowners shopping for a hot tub. We work with a narrow set of trades, we learn the job the way an estimator would, and we put a number in writing that generalist agencies will not.
What does the guarantee actually mean?
If we do not generate $100K in closed jobs within 90 days of your campaign going live, we keep working at no cost until we do. We only take on builders we are confident we can hit that for, which is why there is an application.
How quickly will I see results?
Campaigns typically go live within two weeks of filming, and the first consultations usually book in the days after launch. Most builders close their first project inside the first month.
What makes your leads better than what I have gotten before?
Purchased leads are sold to several builders at once and are rarely qualified. These are your leads, generated with your own footage, screened on budget, timeline, and property before they reach your calendar.
Do you work with other pool builders in my area?
No. One custom pool builder per market. We will never run campaigns for two companies competing over the same homeowners.
What if I have been burned by an agency before?
Most of the builders we work with have been. That is exactly why the guarantee exists and why there are no long-term contracts. If the work does not produce, you are not locked in.
Ready to Fill Your Pipelinewith High-Value Projects?
We only take on builders we know we can help. Tap the button below to answer a few questions and schedule a time to speak with our team.
Book a Discovery Call →The Work Behind The Results
Every campaign we run starts with real footage of real builds. This is a sample of what we shoot for our clients.
Hear It From Contractors Like You
Let’s Shoot Yours Next
We come to you, film your best builds, and turn them into the ads that fill your schedule.
Apply Here →The Receipts, Not The Promises
Every builder below started where you are: good work, inconsistent phone. Here is exactly what changed and what it produced.
From A Dead Winter To A Booked-Out Spring
Client A · Details On Request
This builder came to us in November with an empty January and February. Referrals had carried the business for years, but they stopped the moment the weather turned. We filmed three of his finished builds, launched a paid campaign inside a 40-mile radius, and put every inquiry through an application that screened on budget and property. Instead of waiting for spring, he spent the off-season signing contracts for it.
“We signed more in the off-season than we normally do in April and May combined.”
Seven Figures In Four Months
Client B · Details On Request
This builder was already busy, but the jobs were small and the margins were thin. The problem was not volume, it was the type of homeowner walking through the door. We rebuilt the front end around his highest-end builds, raised the qualifying bar on the application, and let the content do the filtering. Average contract value climbed and the crews stopped bouncing between low-ticket jobs.
“We stopped quoting small pools. The leads coming in now are the projects we actually want.”
Fourteen Qualified Leads In A Single Day
Client C · Details On Request
This contractor had run ads before with a lead-gen company and got a list of names that had been sold to three other contractors. We started over with his own footage, his own landing page, and his own application. Day one of the campaign produced fourteen homeowners who had already answered the budget question before he ever picked up the phone.
“The difference is these people already know who I am before I call them.”
Results We’ve Delivered
Be The Next Case Study
We take one custom pool builder per market. Answer a few questions and we’ll tell you straight away whether yours is available.
Apply Here →Takes about 2 minutes. We review every application personally.
We Only Work With Builders
The D&S Marketing Firm exists for one reason: to keep good contractors busy with the jobs they actually want.
Most marketing agencies will take any client with a credit card. That is exactly why most of them cannot tell a gunite build from a vinyl liner, and why their ads bring in homeowners who want a hot tub.
We went the other direction. We work with a narrow set of trades, we learn the job the way an estimator would, and we build campaigns around what actually gets a homeowner to sign a five-figure contract. That focus is why we can put a number in writing that other agencies will not.
Based in Montgomery, Alabama. Working with builders across the country.
We Put It In Writing
$100K in closed jobs within 90 days. Miss it and we keep working at no cost. We only take clients we believe we can hit that for.
One Builder Per Market
We will never run campaigns for two builders competing over the same homeowners. Your market is yours for as long as you are with us.
We Show Up And Film
Our team comes to your jobsite. No stock footage, no templates, no recycled creative from another contractor in another state.
See If Your Market Is Open
Two minutes to apply. If we are not the right fit, we will tell you on the call.
Apply Here →Tell Us About Your Business
Fill this out and we will come back with a straight answer on whether we can hit $100K in closed jobs for you in 90 days.
Common Questions
What happens after I submit this?
We review it personally, usually the same business day. If your market is open and the fit looks right, we send over a time to talk. If it is not, we will tell you that too.
Is the call a sales pitch?
No. We walk through your current numbers, what your market looks like, and what the first 90 days would realistically produce. You will leave with a plan whether you hire us or not.
Do you work outside Alabama?
Yes. We are based in Montgomery and work with builders across the country.